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Oct. 29-Nov. 2
Question | Answer |
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a paid form of communication sent out by a business about a product or service | advertising |
the act of establishing a favorable relationship with customers and the general public | public relations |
free promotion generated by media coverage | publicity |
written and provided to radio stations and/or television stations and is meant to inform the media of an event or product | press release |
the name, logo, or symbol associated with a business | brand |
portion of a market controlled by a particular company or product | brand |