Marketing Snowman game about D077 Module 6

product	is differentiated by the consumer's relationship with the product. This often relates to the benefits sought by the consumer from the product, user segments (such as heavy users of a _____), and brand loyalty.	1	1	true
county	means segmenting markets by region of the country, city or _____ size, market density, or climate	3	1	true
Market segmentation	Answer: Process of dividing the market into subgroups of consumers (segments)	4	0	false
positioning	Product application _____ strategy	5	0	true
transactions	is the individual (or company) who buys the product from a business. In some transactions they are the same person, but in other _____, they are different entities.	6	1	true
within	Market density is the number of people or businesses _____ a certain area.	7	1	true
segmentation	Demographic _____	8	0	true
together	is market segmentation by personality or lifestyle. People with common activities, interests, and opinions are grouped _____ and given a lifestyle name.	9	1	true
Positioning maps	Answer: tool for marketers because they create a picture of how different competitors are positioned in the market based on the key criteria that strongly influence customer decisions in the target segment.	10	0	false
defined	also called niche marketing, is a strategy that targets only one or a few very _____ and specific segments of the consumer population. The goal is to achieve high penetration among the narrowly defined target segments.	11	1	true
target	Strategic activity where marketers identify the distinctive place they want a product or service to hold in the minds of a _____ market segment	12	1	true
market	Selection of a segment or segments of the _____ on which marketers will focus	13	1	true
consumers	is the specific group of customers (which could be organizations or individual _____) toward which a firm directs its marketing efforts	14	1	true
Consumer	Answer: is the individual who uses the product.	15	0	false
lowest	Positioning the product as the _____ cost or best value; e.g. all economy brand such as Walmart	16	1	true
marketing	Differentiated _____ strategy	17	0	true
statement	What should Positioning _____ include?	19	0	true
highest	Positioning the product as the _____ quality; high-end brands such as Ritz-Carlton	22	1	true
generates	also called mass marketing, involves marketing to the entire market the same way. Undifferentiated marketing effectively ignores segmentation and instead _____ a single offering and marketing mix for everyone.	23	1	true
influence	Positioning based on a characteristic that defines a product and will _____ the customer's decision to purchase. E.G.2:1 shampoo and conditioner	26	1	true

Question	Answer
Product related segmentation	is differentiated by the consumer's relationship with the product. This often relates to the benefits sought by the consumer from the product, user segments (such as heavy users of a product), and brand loyalty.
B2C	Consumers who will buy and use the product or service Retailers
Geographic segmentation	means segmenting markets by region of the country, city or county size, market density, or climate
Market segmentation	Process of dividing the market into subgroups of consumers (segments)
Product application positioning strategy	Positioning a product based off of how it is used as the best option for that specific task and use
Customer	is the individual (or company) who buys the product from a business. In some transactions they are the same person, but in other transactions, they are different entities.
Market density	Market density is the number of people or businesses within a certain area.
Demographic segmentation	uses categories such as age, education, gender, income, and household size to differentiate among markets. This form of market segmentation is the most common because demographic information is easy to obtain.
Psychographic segmentation	is market segmentation by personality or lifestyle. People with common activities, interests, and opinions are grouped together and given a lifestyle name.
Positioning maps	tool for marketers because they create a picture of how different competitors are positioned in the market based on the key criteria that strongly influence customer decisions in the target segment.
Concentrated Marketing	also called niche marketing, is a strategy that targets only one or a few very defined and specific segments of the consumer population. The goal is to achieve high penetration among the narrowly defined target segments.
Positioning	Strategic activity where marketers identify the distinctive place they want a product or service to hold in the minds of a target market segment
Targeting	Selection of a segment or segments of the market on which marketers will focus
Target Market	is the specific group of customers (which could be organizations or individual consumers) toward which a firm directs its marketing efforts
Consumer	is the individual who uses the product.
Price positioning strategy	Positioning the product as the lowest cost or best value; e.g. all economy brand such as Walmart
Differentiated marketing strategy	is one in which the company decides to provide separate offerings to each different market segment that it targets. It is also called multisegment marketing
Competition positioning strategy	Positioning the product against a competitor; e.g. Verizon vs AT&T
What should Positioning statement include?	Target market, brand name, key points of differentiation, The product and service category or frame of reference in which you are establishing this market position, reasons why customers should believe the positioning claims
Product user positioning strategy	Positioning a product for a specific user group
B2B	Businesses that consume the product or service as part of their operations or use the product as part of their offering to consumers
Quality positioning strategy	Positioning the product as the highest quality; high-end brands such as Ritz-Carlton
Undifferentiated marketing	also called mass marketing, involves marketing to the entire market the same way. Undifferentiated marketing effectively ignores segmentation and instead generates a single offering and marketing mix for everyone.
Positioning statement	is one sentence that concisely identifies the target market and what you want customers to think about your brand.
Product category positioning strategy	Positioning a product within a product category where there is strong recognition for the category and brand
Product attributes positioning strategy	Positioning based on a characteristic that defines a product and will influence the customer's decision to purchase. E.G.2:1 shampoo and conditioner
Micromarketing	is a targeting strategy that focuses even more narrowly than concentrated marketing. It caters to the needs of individuals (individual marketing) or very small segments in a targeted geography (local marketing)