7.01 Key Terms Word Scramble

Category: Term

Term	Definition
Customers:	The people who buy goods and services
Pricing:	A marketing function that involves determining and adjusting prices to maximize return and meet customers’ perceptions of value
Goods:	Tangible objects and materials
Societal marketing concept:	A philosophy of conducting business which involves creating and marketing products that benefit individual customers as well as contribute to the good of society as a whole
Personal selling:	The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities
Marketing concept:	A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals
Product:	Marketing element referring to what goods, services, or ideas a business will offer its customers
Standard of living:	The general conditions in which people live; quality of life
Nondurable goods:	Tangible items that are consumed within a short time
Feature:	A fact about or characteristic of a product
Advertising:	Any paid form of nonpersonal presentation of ideas, goods, or services
Producers:	The people who make or provide goods and services
Publicity:	Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it
Planning:	The management function of deciding what will be done and how it will be accomplished
Economy:	The system in which people make and spend their incomes
Durable goods:	Tangible items that should last a long time
Marketing:	The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Services:	Intangible activities that are performed by other people for money; productive acts that satisfy economic wants
Sales promotion:	Promotional activities other than advertising, personal selling, and publicity that stimulate customer purchases

Customers:	Definition: The people who buy goods and services	1	0	false
marketing	A _____ function that involves determining and adjusting prices to maximize return and meet customers’ perceptions of value	2	1	true
Goods:	Definition: Tangible objects and materials	3	0	false
Societal marketing concept:	Definition: A philosophy of conducting business which involves creating and marketing products that benefit individual customers as well as contribute to the good of society as a whole	4	0	false
Personal selling:	Definition: The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities	5	0	false
achieving	A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while _____ company goals	6	1	true
business	Marketing element referring to what goods, services, or ideas a _____ will offer its customers	7	1	true
Standard of living:	Definition: The general conditions in which people live; quality of life	8	0	false
Tangible	_____ items that are consumed within a short time	9	1	true
Feature:	Definition: A fact about or characteristic of a product	10	0	false
services	Any paid form of nonpersonal presentation of ideas, goods, or _____	11	1	true
Producers:	Definition: The people who make or provide goods and services	12	0	true
Publicity:	Definition: Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it	13	0	false
management	The _____ function of deciding what will be done and how it will be accomplished	14	1	true
incomes	The system in which people make and spend their _____	15	1	true
Durable goods:	Definition: Tangible items that should last a long time	16	0	true
processes	The activity, set of institutions, and _____ for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large	17	1	true
Services:	Definition: Intangible activities that are performed by other people for money; productive acts that satisfy economic wants	18	0	false
activities	Promotional _____ other than advertising, personal selling, and publicity that stimulate customer purchases	19	1	true