A firm successfully implementing a differentiation strategy would expect:
a. customers to be sensitive to price increases.
b. to charge premium prices.
c. customers to perceive the product as standard.
b. to charge premium prices.
The Monteleone Company pays large fees to a highly recognizable, prestigious individual
a. focused cost leadership strategy.
b. focused differentiation strategy.
b. focused differentiation strategy.
Religious beliefs are an example of customer segmentation by ______ factors.
a. demographic
b. socioeconomic
c. geographic
d. psychological
d. psychological
A cost leadership strategy provides goods or services with features that are:
a. acceptable.
b. unique.
c. substandard.
d. mediocre.
a. acceptable.
In order to meet and exceed customer's expectations, firms must:
a. continuously improve, innovate, and upgrade their core competencies.
b. successfully defend their established core competenci
a. continuously improve, innovate, and upgrade their core competencies.
A river barge company can offer cheaper, although slower, per pound transportation of product
a. the integrated cost leadership/differentiation strategy.
b. either of the focus strategies.
c. the cost leadership strategy.
c. the cost leadership strategy.
As the television industry has changed in the last few decades from just three major networks to a multiplicity of networks,
a. broader target market
b. narrower target market
c. increased use of primary activities to capture value
b. narrower target market
In the animal food products business, food-product needs of owners of companion animals pets (e.g., dogs and cats) differ from the needs for food and health-related products of
a. Who: Determining the Customers to Serve
An interior decorator has moved his business from Los Angeles to St. Paul, Minnesota
a. The decorator does not understand
b. The decorator has no core competencies
c. The decorator should choose
d. The decorator is highly affiliated .
a. The decorator does not understand that customer needs are neither right nor wrong, good nor bad.
Research suggests that having a competitive advantage in ____ creates more value in the cost leadership strategy than it does in the differentiation strategy.
a. marketing and sales
b. technology development
c. logistics
