| Objection | Dialogue |
| Buyer wants a Deal | I'd recommend you buy a home because it's where you want to live, therefore others will also probably want to live there for the same reason. It may be a deal, but if others don't want to live there, you may not be able to sell in the future. |
| Commission Objection | According to the National Assoc of Realtors, approx 75% of all sales under contract close. We close _%. Would you like 75% or ____? we increase your opportunity to close by ___%. |
| Other Realtor will do it for 5% | I either charge 6% or 7%. |
| You are a little too aggressive. | I go about generating business for me like I go about getting your property sold, proactive and aggressive. What kind of salesperson do you want? |
| Cut Commission | If an agent cannot negotiate their own commission, how do you expect them to negotiate your money? |
| List Too High | I use the same comps as an appraiser. I will take the listing if you will agree to reevaluate after 30 days. Wouldn't you rather list at the right price and turn down 10 offers than never get one. |
| List too High | There are a couple of options where you can list your property: list where it sits or list where is sells. Which is better for you? |
| Personal attention because of too many listings | The more signs I have out there, the more potential for buyers to match with listings. |
| Find a house before listing | Finding a new home is very important. What if you find something you like but it takes 1/2 the industry average to sell yours, 3 mths? You'll miss out on the new one. How about we list yours first, then start looking? |
| Find a house before listing | How about we get your current property listed tonight, so we don't have to delay looking for your new home, fair enough? |
| List too high | If we go on market too high, most agents that know the market will right it off as "testing". May I expand on that a little bit? |
| We can always reduce the price later, let's try it. | If we go on market overpriced, agents perceive that as the seller doesn't really want to sell it. You can't sell a house that doesn't have buyers through the front door to see it. |
