Study Stack
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| Why are promotional media such as newspapers and television referred to as a mass media ? | They reach a lot of people at the same time
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| Which of the following advertising media offers the easiest means to evaluate the effectiveness of an advertisement ? | Direct Mail
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| What is an example of out-of-home media ? | an electrical sign located in high-traffic area
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| Which of the following is a print promotional medium | Shoppers Guide
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| What is a common communications channel used in public relations ? | Press releases
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| The use of communications channels in public-relations activities is an important part of ? | providing information
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| Some goverments regulate promotional activities in their countries to protect consumers from ? | Deceptive Advertising
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| what tye of promtion is depicted by business's one three announcement of its half price sale in the local newspapers ? | Product Promotion
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| Advertising that promote the support a blank gives a community projects is institutional advertising ? | institutional
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| What is an example of an external factor that affects promotion? | government regulation of ads
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| How have technological advancements enhanced a smalls business ability to promote its products ? | information can be communicated by more venues and messages can customized
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| banner and pop-up ads impact the way audiences receive promotional information. these types of messages exist because of the following technological development ? | internet
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| How do competing business within the same industry usually react to each others promotional mixes ? | by playing follow the leader !
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| what is an example of publicity ? | company news release
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| which of the following best describes the relationship of promotion and marketing | interrelated
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| determine whether the following is a true statement ;it is important for the promotional messages to be factual | true its must be based on facts
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| how does promotion benefit customers | helps them to select appropiate products
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Created by:
nyaa