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Typography Vocab

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Term
Definition
Serif   show
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Sans Serif   show
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show Used for decoration to catch the eye  
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show Appears to be written by hand  
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show Uses symbols for characters  
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show Specific style, size and weight applied to each character  
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show each character takes up the same amount of horizontal space  
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show each character takes up a varied amount or horizontal space  
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Font   show
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show the slant or weight of a character, such as bold or it  
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Font Family   show
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Leading   show
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Kerning   show
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show horizontal spacing between ALL the letters side by side  
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Visual Hierarchy   show
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show a particular group at which a film, book, advertising campaign, etc. is aimed  
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Medium   show
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Typeface   show
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