B&F 1.01
Help!
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| Controllers | Take-charge and want control of themselves, others, and situations. Task oriented, drivers and are only focused on the end goal.
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| Collaborators | Easy-going, relationship oriented, and enjoy working with people to work towards a consensus.
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| Analyzers | Detail-oriented, logical thinkers who analyze others and situations. Work best alone to come up with solutions, and therefore may take more time to make a decision and take action.
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| Socializers | Outgoing, thrive on change and enjoy meeting people. They get their energy from others and therefore work best when brainstorming with others to make a decision and take action.
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| Research | One way to ensure that you know your target audience in business communications is to thoroughly ________ your audience beforehand.
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| Needs | Knowing your target audience involves knowing specific ______ of the audience and not just the message you want to convey.
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| Formative evaluation | Determines who needs the communication program/intervention, how great the need is, and what can be done to best meet the need. Involves audience research and informs audience segmentation and marketing mix (4 P's) strategies.
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| Outcome evaluation | Measures effect and changes that result from the campaign. Investigates to what extent the program/method is achieving goal.
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| Be prepared | Some people will not agree with your opinions so prepare to answer questions.
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| Thank any critics |
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| Practice |
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| Control your body language |
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| Accept any criticism |
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
jj_morris
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