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Understand digital communication products

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Term
Definition
Graphic   illustration and photograph used to convey meaning and add appeal  
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Bleed   print effect which a color or an object appears to run off the edge of a page  
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Caption   a brief descriptive text, usually placed near an image  
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Dropped cap   an enlarged character at the beginning of a paragraph that drops below lines of text and grabs the attention of a reader  
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Pull quote   a quotation taken directly from the body of an article that is used to draw attention and is usually made larger.  
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Sidebar   a smaller, self-contained story that is alongside a larger story.  
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End Mark   a symbol used to indicate the end of an article or news item.  
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Nameplate   the banner on the front of a document  
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Main Heading   the title of the article, usually set in a larger font.  
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Subheading   subtitles which are usually set in a smaller font that the title and can be used to break up body copy.  
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Byline   gives credit to the author or contributor o photo or article.  
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Kicker   words positioned above a headline, usually as a lead in or teaser.  
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Deck   placed between a headline and an article to provide a segue between the headline and the body of the article.  
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Body   the bulk of the publication.  
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Jumpline   tells readers which page to refer to for the continuation of an article.  
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Running header/footer   running text at the top and/or the bottom of a document, used for identifying information, page numbers, date, and section titles.  
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