Marketing planning process
Help!
|
|
||||
|---|---|---|---|---|---|
| show | A comprehensive document or blueprint, informed by analysis of the organization, customer, and market environment, that outlines marketing efforts (including objectives, strategies, and tactics) for an identified period
🗑
|
||||
| show | Explanation of why the marketing plan exists and what problem it hopes to solve
🗑
|
||||
| show | A collection of methods that marketers use to analyze and understand an organization's capabilities, customers, and business environment
🗑
|
||||
| show | Analysis of the internal, controllable factors (strengths and weaknesses) and external, uncontrollable factors (opportunities and threats) that influence an organization
🗑
|
||||
| Organizational capabilities | show 🗑
|
||||
| show | Specific, Measurable, Achievable, Result-oriented, Time bound
🗑
|
||||
| Target market | show 🗑
|
||||
| Boston Consulting Group (BCG) Matrix | show 🗑
|
||||
| Porters five forces model | show 🗑
|
||||
| External factors | show 🗑
|
||||
| show | A product or business with low market share in a mature industry is a dog
🗑
|
||||
| show | A cash cow is a product or business that has high market share and is in a slow-growing industry. It is bringing in more money than is being invested in it, but it does not have much growth potential.
🗑
|
||||
| show | A question mark is a product or business that has low market share currently, but is in a growing industry.
🗑
|
||||
| show | A star has high market share in a fast-growing industry. This kind of product or business is poised to bring a strong return on the funds invested
🗑
|
||||
| Threat of new entrants | show 🗑
|
||||
| Threat of substitute products or services | show 🗑
|
||||
| show | For most industries, the intensity of competitive rivalry is the major factor in determining the competitiveness of the industry.
🗑
|
||||
| show | The bargaining power of customers is the ability of customers to put a company under pressure, which also affects the customer's sensitivity to price changes
🗑
|
||||
| show | When there are few substitutes, suppliers of raw materials, components, labor, and services (such as expertise) to an organization can be a source of power over the organization.
🗑
|
||||
| show | Plans of action or game plans designed to meet certain objectives
🗑
|
||||
| show | The actions taken to implement a strategy that drives toward a particular objective
🗑
|
||||
| Internal factors | show 🗑
|
Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Created by:
mkale
Popular Marketing sets