Undertanding Market Processes and Consumer Behaviour
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| show | Product, Price, Promotion and Place.
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| Which of the following are variables considered when segmenting a market? | show 🗑
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| ________ choices determine basic design of the product offered to consumers. | show 🗑
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| show | Identifies a need.
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| Assume that you went to a shopping mall to determine people's attitudes toward a new peanut butter and pickle flavour ice cream. You would be collecting ________ data. | show 🗑
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| show | When a new or altered product is being considered.
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| The information that Statistics Canada provides on the Canadian economy is an example of: | show 🗑
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| The Delivery Company has an extensive distribution network in Canada. They buy products directly from manufacturers and distribute them to small retailers at a nominal mark-up. What market do they belong to? | show 🗑
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| What is a rational motive for the decision to make a purchase? | show 🗑
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| show | Information.
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| show | To focus strategy for gearing market activities to meet consumers needs and wants.
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| show | Otherwise known as the four P's. Product, price, promotion and place (distribution).
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| show | Dividing the market into segments... Such as age, consumer attitude, product use, location.
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| show | The study of what buyers need and how best to meet those needs. This can greatly improve accuracy and market segmentation.
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| show | Information developed through NEW research.
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| show | Information already available to maker researchers as a result of previous research.
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| show | - Need recognition
- Information seeking
- Evaluation of alternatives
- Purchase decision
- Post purchase evaluation
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| show | It is the market that sells directly for production, either to be converted or used up during the process.
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| What is the reseller market? | show 🗑
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| show | Non govn't orgs such as hospitals and churches.
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| What is an international marketing mix? | show 🗑
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| show | Using the marketing mix towards small business... Products (new, keep it simple), pricing (guesswork for small biz), promotion (less expensive promotion methods) and distribution (facility location is key).
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| show | The ability to satisfy a human want or need.
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| What is the external environment? | show 🗑
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| What are the different environments for marketing? | show 🗑
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Created by:
armigrrl
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