VBRest Market Resear Word Scramble
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| Term | Definition |
| Customer | Someone who visits your establishment, orders from your menu, and pays what you charge for a beverage or meal. |
| Market research | The process of collecting and examining, data about your customers and competitors. |
| Demographics | Characteristics, such as age, gender, and income, of potential customers in the area of your establishment. |
| Target Marketing | The group of people you wish to draw into your restaurant, such as teens, families, or those interested in a particular theme. |
| Segment | A market segment is a subgoup of consumers with similar interests, such as teens or office professionals. |
| Demand | What people want; this is usually measured by the popularity of items on the menu. |
| Market share | The percentage of sales your restaurant will make out of all the sales possible. |
| Primary Data | Is collected "firsthand" by the person doing research. More assured it is current and closest to the source of information. |
| Secondary Data | Is collected by someone other than you or your staff. Is farther from the source and probably older than primary data, but still useful for developing business strategies. |
| Sample Size | The number of people surveyed, interviewed, or polled about your restaurant ideas. |
Created by:
vhaun
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