D077 Module 4 Word Scramble
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| Question | Answer |
| Strategic opportunity matrix | organizes growth strategies in a framework. It helps companies focus on different growth strategies for markets and products by examining the following: New versus existing markets New versus existing products3 |
| Market penetration strategy | This growth strategy uses current products and current markets with the goal to increase market share. |
| Market development strategy | This growth strategy uses existing products to capture new markets. |
| Product development strategy | This growth strategy uses new products in the existing market. |
| Diversification strategy | This strategy creates completely new opportunities for the company by creating new products and new markets. |
Created by:
mkale
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