D077 Module 7 Word Scramble
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| Question | Answer |
| Consumer decision making process | Steps that consumer goes through in the buying process |
| Cognitive dissonance | Mental discomfort triggered by holding two or more contradictory beliefs, ideas, or values |
| problem and opportunity recognition | Consumer recognizes a need |
| search | Consumer searches for information about options |
| evaluation | Consumer evaluates, considers, and ranks the available options |
| decision | Consumer makes a decision whether or not to purchase a product or service |
| buy | Consumer completes the purchase |
| post-purchase | Consumer assesses the decision and the buying experience |
Created by:
mkale
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