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PR Final extra pt 1

Content not covered from sections 1 (1M)

TermDefinition
Good writers recognize and value good writing True; they use these insights to form the next generation of good writers.
How do you start looking for a job? Prove you are a good strategic writer; seek internships and volunteer opportunities that allow you to write, write for real clients, pay attention to professors, develop online portfolio, etc.
One way to find a satisfying job in strategic writing is to... Pick a geographic area that interests you; find an org that has offices in this location; you can also combine your talent with a passion
U.S. Bureau of labor statistics estimates that... Approximately 1 million people work in various aspects of strategic communications in the U.S.
The BLS estimates that... There are approximately 270,000 entry-level jobs in PR and almost 290,000 management jobs in advertising and PR
Successful job candidates have... Internship experience, a portfolio of real work for clients and strong writing skills
The five categories of jobs in strategic writing are: Corporations, agencies, government agencies, nonprofit organizations and trade associations and independent consultancies
Corporations For-profit businesses that range in size (from General Motors to a local dry cleaner.) Corporations hire writers in all 4 areas (PR, advertising, business communications and sales marketing.)
Because corporations are for-profit businesses, they have relationships with a wide variety of groups True; these include customers, employees, gov. regulators, the news media, stockholders etc.
Corporations tend to pay the highest starting salaries for entry-level strategic writers True.
Agencies They supply advice and strategic comm for other orgs. Some are international, some operate from home. 3 broad categories exist: advertising agencies, PR, and full-service. Bc they are a business, they rely on business communications: reports, memos, etc.
What employment category has the second highest starting salary? Agencies.
What is a full-service agency? An agency that combines advertising, public relations and other sales and marketing functions.
Government Agencies Exist at international, national, state and local levels. Strategic writing can be diplomatically sensitive for gov. agencies. (due to propaganda.) Strat. writers must be aware of the gray area between legit strategic comm and unacceptable promos.
What employment category has the third highest starting salary? Government agencies.
Nonprofit organizations and Trade associations Provide services without expecting a profit (but still require funding) can be large like WWF or small. Trade associations resemble NPOs bc they offer services without the primary motive of profit
Nonprofit organizations and Trade associations continued Both offer strategic writing positions; because they have smaller communication staffs than corporations, they offer great opportunities for writers who don't want to specialize. Can work on news release, mobile ad, fundraising letter, etc.
What employment category has the fourth highest starting salary? Nonprofit organizations and Trade associations
Independent Consultancies A freelancer; may be part of a "virtual organization," (business group that forms for 1 project then disbands.) Tend to specialize in one profession; carry the burden of finding clients, answering the phone, filing, etc. Ranks last in starting salaries
Successful consultants often earn more than the average corporate strategic writer True; independent consultants tend to be experienced professionals with enough experience to go solo.
Increase your odds of employment by... Marketing yourself; do internships, part-time jobs and real work for real clients. Use social media to drive your presence, build a great portfolio and a great resume. Stay on message.
Newsletter/magazine story Is a narrative that delivers facts on an important subject to a large, well-defined audience. Can usually be read in one sitting and is designed to either inform or entertain and inform. Usually released weekly or monthly (no breaking news)
Niche publications Magazines/newsletters fall into this category; they target
Created by: FaithMcBaith
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