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Opposite of Wal-Mart

LOS Reading 1 - 9/17/12

QuestionAnswer
Publix thriving against Wal-Mart 900th store opened, $21B in revenues. Rev and profits growing.
Customer Satisfaction #1 in Consumer Satisfaction index (CSI), EEs go out of their way to please customers. They own 31% of company
Tailored products Cater to minority tastes. Offer local foods.
Cult-like following for own brands Chocolate chip cookies, Organic products
Wal-Mart neighborhood stores aren't as profitable as large stores wal-mart same store sales falling while publix climbs. Publix makes 40% more profit.
My thoughts Publix attracts different consumer. Create an experience, listen to consumer and provide services, products they want. Low prices aren't everything with groceries.
Created by: Elisahbeth
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