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3.2 RQ Questions
| Question | Answer |
|---|---|
| Office Depot sells office supplies and copying services. It promotes its supplies and services to customers that operate a home office or a business office. Which step of the marketing strategy has it performed? | Identify a target market |
| Dr. Scholl’s provides a variety of products for the feet. It promotes its product to people who want to make their feet more comfortable. Which step of the marketing strategy has it performed? | Identify a target market |
| Brad refuses to eat a new product because of a warning from the United States Department of Agriculture. This is an example of which type of consumer information source? | Government agencies |
| Joan read a newspaper article about a new and improved product coming on the market next week. This is an example of which type of consumer information source? | Media |
| Mary checks the label on all products she buys for warnings. This is an example of which type of consumer information source? | Business sources |
| Ken reviews the nutritional content on the product label to avoid saturated fat. This is an example of which type of consumer information source? | Business sources |
| Mary will be opening her own camera store soon. She is trying to figure out which types of cameras to sell. Where is she in the consumer decision-making process? | Gather information |
| Mary has reviewed several camera dealers’ websites, talked with other camera store operators, and surveyed potential customers about cameras. Where is she in the consumer decision-making process? | Gather information |
| Mary is debating about which four of the following cameras to purchase: Canon, Casio, Epson, Konica Minolta, Nikon, Panasonic, and Sony cameras. These cameras have better performance records. Where is she in the consumer decision-making process? | Select and evaluate alternatives |
| Mary plans to order 300 cameras for her store inventory. Where is she in the consumer decision- making process? | Make a purchase |
| Mary decided to order more Casio, Epson, Nikon, and Sony cameras for her store. These cameras have received the best reviews from her customers. Where is she in the consumer decision- making process? | Determine the effectiveness of the decision |
| John needed to purchase a soda as quick as possible. Which type of store would be the quickest to purchase a soda? | Convenience |
| Soho sells its shoes directly to the consumer through its own stores at discounted prices. This is an example of which type of store? | Factory outlet |
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lancerammo77
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