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BUSN-1010 Conroy 14
Chapter 14
Question | Answer |
---|---|
Advertising | Paid non-personal communication by an identified sponsor using various media to inform an audience about a product. |
Distribution Centers | Provide storage of products for the short periods of time for collection and distribution elsewhere. |
Infomercials | Extended TV commercials ranging from 2 to 28.5 minutes that are devoted exclusively to promoting a product in considerable detail. |
Institutional Advertising | This consists of presentations that promote a favorable image for an organization. |
Logistics | Planning an implementing the details of moving raw materials, finished goods, and related information along the supply chain, from origin to points of consumption to meet customer requirements. |
Personal Selling | Face-to-face communication and promotion to influence customers to buy goods and services. |
Retailers | Intermediaries who sell products directly to customers. |
Wholesalers | AKA middlemen, these are intermediaries who sell products to other business for resale to ultimate customers or to institutions and businesses for use in their operations. |
Word-of-Mouth Marketing | A promotional technique in which people tell others about products they have purchased or firms they have used. |