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19_FrancoHill_study
19 Study Stack
| Question | Answer |
|---|---|
| printed posters on subways,buses,and trains | transit advertising |
| provides information about advertising charges for the media | Standard Rate and Data Service |
| a special newspaper containing no editiorial content | shopper |
| fee paid to a newpaper for quarenteed advertising space during a specific period | contract rate |
| useful items imprinted with an advertiser's name | speciality media |
| advertising designed to increase sales | promotional advertising |
| opportunity to present a compelling message to a target market | media plan |
| publication targeted for people with an interest in a particular field | trade magazine |
| an advertising form that is banned in some states | billboards |
| an advertisment that extends to the edge of the page | bleed |
| a(n) ________ ad is an advertisment that appears in a wide, shallow rectangle at the top or bottom of the web sites | banner |
| a newspaper advertisement thgat includes art or photos, copy, and a buisness or product's logo is call a(n)__________ advertisement | display |
| advertising that presents information about a buisness's contributions tyo the community rather than about the buisness's products called __________ advertising | institutional |
| radio and television are both included in the catagory know as ________ media, but newpapers are not | broadcast |
| magazines thart are read for personal pleasure or interest suck as Road and Track, People, and YM fit in the category of _______ magazines | consumer |
| the rate that a magazine charges for its advertising space is based on the magazine's _________ | circulation |
| amelia wants to run an ad in her local newspaper to advertise her pet clinic. the paper's rat is $14 per column inch. amelia's ad is measured 6 inches by 5 inches amelia's will cost ________ | $420 |
| full-page color ad for 31,748.included in the contract was the term 2/10 net 30.the magazine invoice was dated on 2/1/00; the bill was paid on 2/12/00.the manufacturer paid ________ for the advertisment | $31,748 |
| The Sun has a circulation of 300,000 and an ad cost $395.The Express has a circulation of 250,000 and an ad cost $325. if Rafaelo's bases his decision entirely on which paper has the lowest cost per 1000, he will choose _______ | The express |
| What is one characteristic of advertising | it always identifies the name of the buisness or individual that paid for it |
| buisnesses that advertise in newspaper can target their ads to people with particular interest or to those living in a particular region.why can buisnesses do this targeting | newspaper circulation is documented and verifable |
| according to the text, what is one of the most important considersation in direct mail advertising | the accuracy of the mailing list |
| in which type of print medium is an advertisment's life the shortest | newspaper |
| which printed media is found in 98% of american homes | directory |
| advertising demonstrates the features and benefits of a product or service | true |
| within a specific geographic area newspaper appeal to a greater number of people than magazines do | true |
| a return of 10% for printed direct mail is usally considered excellent | true |
| according to the text less than half of adults in the U.S. read the newspaper everyday | false |
| a buisness can receive a free listing of its name,adress,and phone number and the white pages of a telephone directory. | true |
Created by:
vhaun
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