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Stakeholders 1
Communicating with stakeholders
Question | Answer |
---|---|
Advertising & Promotion, TV, radio, billboards, posts, carrier bags, leaflets..... | Customers |
Annual reports - formal documents produced by public limited companies | Shareholders |
Letters - in response to complaints, to provide information | Any, a company may get a complaint or need to share information with any stakeholder |
Magazines - in house | Employees |
Magazines - external | Customers, shareholders |
Website | Customers |
Any | |
Design - communicates the ethos of the business and can make a product instantly recognisable | Customers |
Logos - creates brand identity and brand loyalty | Any |
Mission statements - communicate what the business stand for | Any |
Strap lines - a catch phrase that the business uses to help stakeholders remember their business | Customers |
Technical design and specification - some products communicate sophistication and high value | Customers |