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MKTG Test 1
Chapter: 4,5,8
| Question | Answer |
|---|---|
| * • Ethics | – moral principles and values that govern the actions and decisions of an individual or group |
| *• economic espionage | – clandestine collection of trade secrets or proprietary information about a company’s competitors |
| * • moral idealism | – a personal moral philosophy that considers certain individual rights or duties as universal, regardless of the outcome |
| * • utilitarianism | – personal moral philosophy that focuses on “the greatest good for the greatest number” |
| * • social responsibility | – means that organizations are part of a larger society and are accountable to that society for their actions |
| * • green marketing | – mktg efforts to do environmentally friendly stuff |
| * anxiety based mktg | (blank) |
| * CRM (cause-related mktg) | (blank) |
| * stealth mktg | (blank) |
| o laws | society’s values and standards that are forced by courts |
| o consumer bill of rights | – codified the ethics between buyers and sellers |
| o code of ethics | – a formal statement of ethical principles and rules of conduct |
| o whistle blowers | – employees who report unethical or illegal actions of their employers |
| o ISO 140000 | – worldwide standards for environmental quality and green mktg practices |
| o Social audit | – systematic assessment of a firm’s objectives, strategies, and performance in terms of social responsibility. |
| o Sustainable development | – conducting business in a way that protects the natural environment while economic progress |
| *• consumer behavior | – the actions a person takes in purchasing and using products/services |
| *• purchase decision process | – the stages a buyer passes through n making choices about which products and service to buy |
| *• evaluative criteria | – represent both the obj attributes of a brand and the subj ones you use to compare different products |
| *• cognitive dissonance | – feeling of post purchase psychological tension or anxiety |
| *• motivation | – energizing force that stimulates behavior to satisfy a need |
| *• perception | – process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world |
| *perceived risk | – the anxieties felt because the consumer cannot anticipate the outcomes of |
| *• brand loyalty | – a favorable attitude toward and consistent purchase of a single brand over time |
| *• attitude | – a “learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way” |
| *• beliefs | – the consumers subjective perception of how a product or brand performs on different attributes |
| *• lifestyle | – mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them |
| *• opinion leaders | – individuals who exert in/direct social influence over others |
| * • word of mouth – | influencing people during convo |
| *• evoked set | (blank) |
| o consideration set | – group of brands that a consumer would consider acceptable from among all the brands in the product class of which he or she is aware |
| o involvement | – the personal, social and economic significance of the purchase to the consumer |
| o situational influences – | (blank) |
| o personality – | a person’s consistent behaviors or responses to recurring situations. |
| o Self-concept | – the way people see themselves and the way they believe others see them |
| o Subliminal perception | – you see or hear messages without knowing |
| o Learning | – those behaviors that result from 1.repeated experience and 2. Reasoning |
| o Reference group | – people to whom an individual looks as a basis for self appraisal or as source of personal standard |
| o Consumer socialization | – process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers |
| o Family life circle | – the distinct phases that family progresses through from formation to retirement |
| o Social class | - the relatively permanent, homogenous divisions in a society into which people sharing similar values, interests and behavior can be grouped |
| o Subcultures | – subgroups within larger cultures with unique values, ideas and attitudes |
| *• marketing research | – proce*• marketing research ss of defining a marketing problem and opportunity |
| *• measures of success | – criteria or standards used in evaluating proposed solutions to a problem |
| *• Constraints | - restrictions placed on potential solutions to a problem |
| *• probability sampling | – using precise rules to select the sample such that each elements of the population has a specific known chance of being selected |
| *• non-probability sampling | – using arbitrary judgments to select the sample so that the chance of selecting a particular element may be unknown or zero |
| *• primary data | – facts and figures that are newly collected for the project |
| *• secondary data | – facts and figures that are newly collected for the project |
| *objectives | (blank) |
| o decision | – a conscious choice from among two or more alternatives |
| o sampling | – selecting representative elements from a population |
| o statistical inference | – drawing conclusions about a population from a sample taken from that population |
| o data | – facts and figures related to the problem |
| o observational data | – facts and figures obtained by watching how people actually behave |
| o questionnaire data | – facts and figures obtained by asking people to take a questionnaire |
| o information technology | – involves a computer and communications system to satisfy an organization’s needs for data storage, processing and access |
| o data mining | – extraction of hidden predictive information from large databases |
Created by:
greentubez
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