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Chapter 5 Concepts
Term | Definition |
---|---|
Tariff | a tax levied on the goods entering the country. Normally, a tariff raises prices of the imported goods and makes it easier for domestic firms to compete. |
Quota | a limit on the amount of specific product that can enter a country. Used as a form of protection of foreign competition. |
Boycotts | governments use boycotts to exclude companies from countries with which they have a political dispute |
Exchange Control | a law compelling a company earning foreign exchange from its exports to sell it to a control agency, usually a central bank. |
Market Grouping/Common Trade Alliance | occurs when several countries agree to work together to form a common trade area that enhances trade opportunities. The EU is the best known market grouping. |
Trade Agreement | an agreement to stimulate international trade. |
Risk Levels for Five Methods of Entering the Global Marketplace | 1. Exporting (Low Risk, Low Return) 2. Licensing 3. Contract Manufacturing 4. Joint Venture 5. Direct Investment (High Risk, High Return) |
One Product, One Message | developing a single product for all markets and promoting it the same way all over the world. Place (Distribution) - Channel Choice Price - Dumping |
Product Invention | can be taken to mean either creating a new product for a market or drastically changing an existing product. Place (Distribution) - Channel Structure Price - Countertrade |
Product Adaptation | slightly altering a basic product to meet local conditions Place (Distribution) - Country Infrastructure Price - Exchange Rates |
Message Adaptation | Price - Purchasing Power |
Opening an e-commerce site on the internet.... | ....immediately puts a company in the international marketplace |