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Comm 170 Terms 2
| Term | Definition |
|---|---|
| reflective thinking method | A five-step method for directing discussion in a problem-solving small group. |
| question of policy | A question about whether a specific course of action should or should not be taken |
| criteria | Standards on which a judgment or decision can be based. |
| brainstorming | A method of generating ideas by free association of words and thoughts. |
| consensus | A group decision that is acceptable to all members of the group. |
| oral report | A speech presenting the findings, conclusions, or decisions of a small group |
| symposium | A public presentation in which several people present prepared speeches on different aspects of the same topic. |
| panel discussion | A structured conversation on a given topic among several people in front of an audience |
| persuasion | The process of creating, reinforcing, or changing people's beliefs or actions. |
| mental dialogue with the audience | The mental give-and-take between speaker and listener during a persuasive speech. |
| target audience | The portion of the whole audience that the speaker most wants to persuade. |
| question of fact | A question about the truth or falsity of an assertion. |
| question of value | A question about the worth, rightness, morality, and so forth of an idea or action |
| question of policy | A question about whether a specific course of action should or should not be taken. |
| speech to gain passive agreement | A persuasive speech in which the speaker's goal is to convince the audience that a given policy is desirable without encouraging the audience to take action in support of the policy. |
| speech to gain immediate action | A persuasive speech in which the speaker's goal is to convince the audience to take action in support of a given policy. |
| need | the first basic issue in analyzing a question of policy: Is there a serious problem or need that requires a change from current policy? |
| burden of proof | The obligation facing a persuasive speaker to prove that a change from current policy is necessary |
| plan | The second basic issue in analyzing a question of policy: If there is a problem with current policy, does the speaker have a plan to solve the problem? |
| practicality | The third basic issue in analyzing a question of policy: Will the speaker's plan solve the problem? Will it create new and more serious problems? |
| problem-solution order | A method of organizing persuasive speeches in which the first main point deals with the existence of a problem and the second main point presents a solution to the problem. |
| problem-cause-solution order | A method of organizing persuasive speeches in which the first main point identifies a problem, the second main point analyzes the causes of the problem, and the third main point presents a solution to the problem. |
| comparative advantages order | A method of organizing persuasive speeches in which each main point explains why a speaker's solution to a problem is preferable to other proposed solutions. |
| Monroe's motivate sequence | A method of organizing persuasive speeches that seek immediate action. The five steps of the motivated sequence are attention, need, satisfaction, visualization, and action. |
| ethos | The name used by Aristotle for what modern students of communication refer to as credibility. |
| credibility | The audience's perception of whether a speaker is qualified to speak on a given topic. The two major factors influencing a speaker's credibility are competence and character. |
| initial credibility | The credibility of a speaker before she or he starts to speak. |
| derived credibility | The credibility of a speaker produced by everything she or he says and does during the speech. |
| terminal credibility | The credibility of a speaker at the end of the speech. |
| creating common ground | A technique in which a speaker connects himself or herself with the values, attitudes, or experiences of the audience. |
| evidence | Supporting materials used to prove or disprove something. |
| logos | The name used by Aristotle for the logical appeal of a speaker. The two major elements of logos are evidence and reasoning |
| reasoning | The process of drawing a conclusion on the basis of evidence. |
| reasoning from specific instances | Reasoning that moves from particular facts to a general conclusion |
| reason from principle | Reasoning that moves from a general principle to a specific conclusion. |
| causal reasoning | Reasoning that seeks to establish the relationship between causes and effects. |
| analogical reasoning | Reasoning in which a speaker compares two similar cases and infers that what is true for the first case is also true for the second |
| fallacy | An error in reasoning. |
| hasty generalization | A fallacy in which a speaker jumps to a general conclusion on the basis of insufficient evidence |
| false cause | A fallacy in which a speaker mistakenly assumes that because one event follows another, the first event is the cause of the second. |
| invalid analogy | An analogy in which the two cases being compared are not essentially alike |
| bandwagon | A fallacy which assumes that because something is popular, it is therefore good, correct, or desirable. |
| red herring | A fallacy that introduces an irrelevant issue to divert attention from the subject under discussion. |
| ad hominen | A fallacy that attacks the person rather than dealing with the real issue in dispute. |
| either-or | A fallacy that forces listeners to choose between two alternatives when more than two alternatives exist. |
| slippery slope | A fallacy which assumes that taking a first step will lead to subsequent steps that cannot be prevented. |
| appeal to tradition | A fallacy which assumes that something old is automatically better than something new. |
| appeal to novelty | A fallacy which assumes that something new is automatically better than something old. |
| pathos | The name used by Aristotle for what modern students of communication refer to as emotional appeal. |
| hearing | The vibration of sound waves on the eardrums and the firing of electrochemical impulses in the brain. |
| listening | Paying close attention to, and making sense of, what we hear. |
| appreciative listening | Listening for pleasure or enjoyment. |
| empathetic listening | Listening to provide emotional support for a speaker. |
| comprehensive listening | Listening to understand the message of a speaker. |
| critical listening | Listening to evaluate a message for purposes of accepting or rejecting it. |
| spare "brain time" | The difference between the rate at which most people talk (120 to 150 words a minute) and the rate at which the brain can process language (400 to 800 words a minute). |
| active listening | Giving undivided attention to a speaker in a genuine effort to understand the speaker's point of view. |
| key word outline | An outline that briefly notes a speaker's main points and supporting evidence in rough outline form. |
| denotative meaning | The literal or dictionary meaning of a word or phrase. |
| connotative meaning | The meaning suggested by the associations or emotions triggered by a word or phrase. |
| concrete words | Words that refer to tangible objects. |
| abstract words | Words that refer to ideas or concepts. |
| clutter | Discourse that takes many more words than are necessary to express an idea. |
| imagery | The use of vivid language to create mental images of objects, actions, or ideas. |
| simile | An explicit comparison, introduced with the word “like” or “as,” between things that are essentially different yet have something in common. |
| cliches | A trite or overused expression. |
| metaphor | An implicit comparison, not introduced with the word “like” or “as,” between two things that are essentially different yet have something in common. |
| rhythm | The pattern of sound in a speech created by the choice and arrangement of words. |
| parallelism | The similar arrangement of a pair or series of related words, phrases, or sentences. |
| repetition | Reiteration of the same word or set of words at the beginning or end of successive clauses or sentences. |
| alliteration | Repetition of the initial consonant sound of close or adjoining words. |
| antithesis | The juxtaposition of contrasting ideas, usually in parallel structure. |
| inclusive language | Language that does not stereotype, demean, or patronize people on the basis of gender, race, religion, disability, sexual orientation, or other factors. |
| generic "he" | The use of “he” to refer to both women and men. |