Save
Upgrade to remove ads
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

113375U3

QuestionAnswer
Which of the following should be included in a marketing plan's executive summary The organizations mission statement
Which of the following is often included in marketing plan's situation analysis A SWOT analysis chart
What section of the marketing plan includes information about expected results? Performance and implementation
Which of the following items might be included in a marketing plan's appendix A product photograph
A marketing plan should outline the specific activities that the business will use to achieve its marketing objectives
Which of the following is an important benefit of marketing plans They can help obtain funding
Where in a marketing plan would a business discuss how it plans to communicate with its customers Marketing strategies and programs
Which of the following is a question that a business should answer about its target market while conducting a situational analysis What are our customers buying?
Which of the following situations presents a business threat to a company A competitor obtains a bank loan for expansion
Which of the following is an external threat that a company might identify while conducting a situation analysis Rising inflation rate
A business identifies a market that shares common characteristics on the basis of where people live and work, which is an example of market identification by _______ segmentation geographic
Businesses that segment the market based on psychographics are grouping people according to their lifestyles
Identifying market segments helps a business to develop appropriate marketing strategies
When a business selects a target market, the most useful or desirable market segments to the business are those that are measurable and accessible
Selecting a target market based on very specific criteria that limit the audience to a well-defined segment is an example of niche marketing
When the Green Company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. The company is using ______ marketing mass
Which of the following is a factor that businesses often consider when conducting a market analysis? Size of the market next year
One of the purposes of conducting a market analysis is to develop a Customer Profile
When a business conducts a market analysis and identifies territories, determines the possible buyers in the territories, and estimates the buyers' purchases, it is evaluating the areas market potential
What is a potential threat a manager might identify in a SWOT analysis? Growing government regulation
Which of the following questions is it important to ask to determine the business's strenghts when conducting a SWOT analysis Where are we making money?
Which of the following is a question that a business might ask when it wants to evaluate its weaknesses What resources do we lack? missed?
One reason why it is often important for businesses to conduct a competitive analysis is to identify external threats
Which of the following is an activity that a business performs when conducting a competitive analysis Monitores rivals' marketing strategies
One way that a business can learn about its competitors' activities is by reviewing secondary data
A business that fials to protect its employees for unnecessary risk or health hazads on the job may be sued for negligence
Which of the following types of laws protects a business's inventions or written works from the unauthorized use by others intellectual property
The primary reason that governments regulate business activities is to protect the well-being of individuals and businesses
A major advantage of a sole proprietorship is Ease of start-up
The form of business ownership that can raise money easily is the Corporation
A disadvantage of a general partnership is that each partner is liable for the business's losses
Created by: 113375
 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards