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mana 4345 ch 4 quiz
Test like questions for e commerce 2012 8/e
| Question | Answer |
|---|---|
| What are the two most important management challenges in building a successful e-commerce site? | developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives |
| In order from beginning to end, the major steps in the SDLC, are: | systems analysis/planning; systems design; building the system; testing; and implementation. |
| ________ are a list of the types of information systems capabilities needed to achieve business objectives. | Information requirements |
| What is the basic system functionalities used to display goods on a Web site? | digital catalog |
| Which system functionality must be implemented for your Web site to be able to personalize or customize a product for a client? | customer on-site tracking |
| If you want to provide after-sale customer support, all of the following are necessary information requirements: | a customer ID, payment information, a shipment date. |
| What systems are required to understand the marketing effectiveness of your e-commerce site? | site tracking and reporting system |
| What are some of the nine basic business objectives for an e-commerce site? | display goods, execute a transaction, provide production and supplier links |
| What are some of the information requirements for a product database: | product descriptions, stock numbers, inventory levels. |
| What might include a data flow diagram to describe the flow of information for a Web site? | logical design |
| Which of the following details the actual hardware components to be used in a system? | physical design |
| ________ verifies that the business objectives of the system as originally conceived are in fact working. | Acceptance testing |
| ________ involves testing a site program’s modules one at a time. | Unit testing |
| The primary amount of time maintaining an e-commerce site is spent on: | general administration. |
| A $1 million e-commerce site is likely to require a yearly maintenance budget of approximately: | $500,000- $700,000. |
| Simple steps for optimizing Web page content that can reduce response times: | reducing unnecessary HTML comments, using more efficient graphics, avoiding unnecessary links to other pages on the site |
| Steps that can enhance page delivery speed are: | using edge caching services, using specialized content delivery networks, increasing local bandwidth. |
| These might be part of a Web site’s backend layer: | a pre-existing corporate database, a production MRP system, a human resources system |
| These might be part of a Web site’s middle-tier layer: | a database server, an ad server, e-commerce server, application server, mail server |
| The leading Web server software is: | Apache |
| List some of the basic functionalities provided by Web servers: | site management tools, data capture tools, security services. |
| What is used to process certificates and private/public key information? | Secure Sockets Layer (SSL) |
| What would you use to identify orphan files? | site management tools |
| WebTrends and Google Analytics are examples of what? | site management tool |
| Advantages of dynamic page generation include: | lowered menu costs, market segmentation, nearly cost-free price discrimination. |
| What can be used to retrieve objects from a database? | Common Gateway Interface (CGI), Active Server Pages (ASP), Java Server Pages (JSP) |
| What types of servers monitors and controls access to a main Web server and implements firewall protection? | proxy server |
| What types of servers creates an environment for online real-time text and audio interactions with customers? | chat server |
| What are a types of application servers? | proxy server, mail server, ad server |
| What are basic functionalities provided by e-commerce merchant server software: | a shopping cart, credit card processing, a product catalog |
| What is a high-end e-commerce suite? | Art technology Group (ATG) |
| What is a basic package for an elementary e-commerce site? | Bizland |
| A template that allows you to build an online store, such as that offered by Bigstep.com, is most appropriate for a: | small business with a relatively small variety of products. |
| What are some open source server software tools? | Apache, MySQL, PHP |
| The term stateless refers to the fact that: | the server does not have to maintain an ongoing dedicated interaction with the client computer |
| What types of sites typically tends to have high to very high page views (hits)? | publishing/subscription |
| What types of sites typically needs a high percent of secure pages? | trading |
| What are some of the main factors in determining overall demand for an e-commerce site? | type of site, user profiles, type of content, simultaneous users, number of items in inventory |
| The number of hits per second that a Web site can handle depends on: | the bandwidth between the Web site's server and the Internet |
| Web servers are most efficient at: | serving static Web pages. |
| The higher the bandwidth available to a Web site: | the more visitors can simultaneously access the site. |
| Which of the following e-commerce Web site features do customers find the most annoying? | View ad to enter and pop-up ads |
| What are some steps one can take to right-size a Web site’s hardware platform and meet demands for service at a Web site: | scaling hardware vertically, scaling hardware horizontally, improving processing architecture. |
| What are some methods of improving the processing architecture of a Web site: | separating static content from dynamic content, optimizing ASP code, optimizing the database schema |
| What are some important factors in successful e-commerce Web site design: | ease of use, redundant navigation, legible text |
| ________ is a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server. | Common Gateway Interface (CGI) |
| ________ is a programming language invented by Netscape used to control the objects on an HTML page and handle interactions with the browser. | JavaScript |
| The primary way a Web site is able to personalize the content presented to a visitor is through the use of: | cookies. |
| In general, the costs of ________ account for at least 50 percent of a Web site development budget. | content design and development, and system maintenance |
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romoore245
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