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CRM Process
CRM Project Details
Question | Answer |
---|---|
CRM Project Pipeline | Sales, Envision & Plan, Design, Develop, Deploy, Stabilize |
Iterative Development | Requirements, Design, Build, Test, Deploy, Evaluate |
Perspectives: Project Team | Development Platform |
Perspectives: Management Team | Reporting Tool |
Perspectives: End Users | Productivity Tool |
Preparation | Prepare, Brief, Execute, Debrief |
NPS: Definition | Net Promoter Scores are a management tool that can be used to gauge the loyalty of a firm's customer relationships. It serves as an alternative to traditional customer satisfaction research. |
NPS #1 | Build a real relationship with each client, based on open and honest communication |
NPS #2 | Make sure you understand the business impact of what you are doing, and feed that to them all the time |
NPS #3 | Know your customer and how they think... know who you should make look like a hero |
NPS #4 | Understand each client's politics: authority levels, corporate culture, "centers of gravity", etc |
NPS #5 | Constantly identify, assess and mitigate risks |
Taxonomy | Taxonomy is the practice and science of classification |
Critical Lists | Outstanding Issues, Risks w Mitigation strategies, Phase 2 items, Open action items, Stakeholder decisions |