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Media Law Final
| Term | Definition |
|---|---|
| Impartial Juror | free from the dominant influence of knowledge acquired outside the courtroom. |
| Voire Dire | A preliminary exam the court makes of people chosen to serve as jurors in a trial |
| Change of Venue | Moving a trial to a distant community in order to find jurors who have not read or viewed prejudicial publicity about the defendant |
| Continuance | Delay of a trial or hearing |
| Admonition | Instruction from a judge to jury to avoid talking to other people about the trial |
| Sequestration | Separating the jury from the community during the trial |
| Gag Orders | A restrictive court order that prohibits all or some participants in a trial from speaking about a case or that stops publications and broadcasting stations from reporting on certain aspects of a case |
| Prurient | Having or encouraging an excessive or shameful interest in sexual matters |
| Copyright | The body of law that protects the works created by writers, painters, photographers, performing artists, inventors and others who create intangible property |
| Fair Use | Provision of the copyright law that permits a limited amount of copying of material that has been properly copyrighted |
| Parody | Imitation of style of writer, artist, photographer, etc., with deliberate exaggeration for comic effect |
| Commercial Speech Doctrine | The legal doctrine that states that truthful advertising for products and services that are not illegal is normally protected by the First Amendment |
| National Advertising Division | An industry organization that evaluates and rules on the truthfulness of advertising claims |
| National Advertising Review Board | The appeals body of a two-tier system created by the advertising community in 1971 for self-regulation Works closely with NAD, the investigative body |
| Federal Trade Commission | A five-member body appointed by the president whose function is to administer the federal laws relating to advertising, antitrust and many other business matters. |
| Bait and Switch Advertising | An illegal ad strategy in which the seller baits customers by an ad with a low-priced model of a product but then switches customers who seek to buy the product to a much higher-priced model |
| Puffery | Often expansive hyperbole about a product that does not contain factual claims of merit |
| Consent Order | A document in which an individual agrees to terminate a specific behavior, such as an ad campaign, or to refrain from a specific action, such as making a certain ad claim |
| Litigated Order | An order issued by a government agency requiring that a particular practice, such as a certain ad, be stopped |
| Substantiation | FTC rule that requires advertiser to prove the truth of claims made about a product or service |
| Corrective Advertising | Stop old campaign and run new— honest—campaign Forces advertiser to run new ads saying that in the past the old ads were deceptive |
| Testimonials | Ad message that consumers are likely to believe reflects the opinions, beliefs, findings or experience of a party other than the sponsoring advertiser Celebrity or average person endorses a product |
| Federal Communications Commission | A five-member body appointed by the president whose function is to administer the federal broadcasting and communication laws. |
| Federal Communications Act | Law, adopted in 1934, that is the foundation for the regulation of broadcasting in the United States Created FCC, which is responsible for “meeting the public interest, convenience or necessity” PICON |
| Fairness Doctrine | Required the holders of broadcast licenses to present controversial issues of public importance and to do so in a manner that was honest, equitable and balanced. |
| Equal Time Rule | Equal Time rule deals only with political candidates |
| Children's Television Act of 1990 | Requires each broadcast TV station to serve the educational and informational needs of children through its overall programming, including programming specifically designed to serve these needs (“core programming”) |
| Safe Harbor Period | refers to the time period between 10 p.m. and 6 a.m. during which a station may air indecent and/or profane material. |
| Candidate Access Rule | Forbids broadcasters from instituting an across-the-board policy that denies all candidates for federal office the opportunity to use the station to further a political campaign |
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