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MIM
Marketing Information Management
| Question | Answer |
|---|---|
| Computerized storage for information and facts. | Databse |
| a marketing function that involves gathering,accessing,evaluating,and disseminating information to aid in business decisions. | marketing information management |
| an organized way of continuously gathering,sorting,analyzing,and distributing marketing information. | marketing information system |
| the process of gathering,recording,and analyzing of data about a specific issu,situatio, or concern that affects a market. | market research |
| facts collected specifically for the problem or project at hand. | primary |
| facts and figures that have been collected for purposes other than the project at hand. | secondary |
| facts and figures located inside the company. | internal |
| facts and figures available in locations outside the company. | external |
| which of the following is a technology tool that allows you a business to observe a customer's internet activisites | cookie |
| how can businesses use computerized databases to sort and organize information about customers' purchases,brand preferences,and dollar amount spent? | to customize its marketing effortsthat a |
| what is an example of marketing information that a business could gather by surveying customers? | location of the company's market |
| type of itemized rating scale in which feelings are given numerical value | likert |
| type of data collection based on feelings and interpertation | qualitative |
| data collection that allows the ability to count the results and use numerical and statistical processes | quantitative |
| data collection method that allows the use of simulations | internet |
| type of data collection method that is cheap but it has a poor return rate | mail survey |
| same number of favorable and unfavorable responces | balanced |
| data collection method that has a disadvantage of group influence | focus group |
| usually includes a 7 point rating scale with bi polar phrases | semantic differential |
| how can ill-designed questionnaires affect survey participants? | can decrease response rate |
| what is the advantage in using personal interviews to collect marketing data? | high flexibility |
| what is an example of a marketing research method that is used to collect primary data | customer survey |
Created by:
tiana9856
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