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chapter 11

buisness

QuestionAnswer
marketing mix a firm can control to achieve specific goals within a dynamic environment 4 activates product, price, promotion, and distribution
price value placed on an object exchanged between a buyer and a seller
distribution making products available to customers in a quantities desired
promotion a persuasive form of communication that influences individuals, groups, and organizations to accept goods, services, and ideas
marketing research getting information about potential customers to guide marketing decisions
primary data information that is observed, recorded, or collected directly from respondents
secondary data information that is compiled inside or outside an organization
buying behavior decision processes and actions of people who purchase and use products
perception a person selects, organizes, and interprets information received from his or her senses
motivation inner drive that directs a person's behavior toward goals
learning changes in a person's behavior based on information and experience
attitude knowledge and positive or negative feeling about something
Created by: chelsea.lewis
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