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DISTRIBUTION

OKAY

QuestionAnswer
What do marketer's want to achieve by determining distribution intensity? Ideal market exposure.
What is an advantage for producers in using the producer to wholesaler to retailer to consumer distribution channel? Wholesalers usually buy in large quantities.
What statement is true about technology in relation to channel management? Some businesses have the capacity to distribute most or all of their products through the internet.
Which situation hinders a business's ability to provide quality customer service? Vendor consistently has back orders.
Which of the following would probably use a longer channel of distribution than the others: A bottle of shampoo.
When is it best for a business to use an exclusive distribution pattern? It needs to maintain tight control over a product.
What is one action that customer service can take to facilitate order processing? Communicate effectively.
How do channel members add value to a product? By performing certain channel activities expertly.
Which of the following is an aspect of channel management that impacts customer service? Timeliness.
Intermediaries who assist in the sale and/or promotion of goods and services but do not take title to them. Agents.
Created by: Ma_Miller
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