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Marketing 15

Marketing Channels and Supply Chain Management

QuestionAnswer
Inventory Management Developing and maintaining adequate assortments of products to meet customer's needs.
Exclusive Distribution Using a single outlet in a fairly large geographic area to distribute a product.
Industrial Distributor An independent business organization that takes title to industrial products and carries inventories.
Distribution The decisions and activities that make products available to customers when and where they want to purchase them.
Exclusive Dealing A situation in which a manufacturer forbids an intermediary from carrying products of competing manufacturers.
Tying Agreement An agreement in which a supplier furnishes a product to a channel member with the stipulation that the channel member must purchase other products as well.
Distribution Centers Large, centralized warehouses that focus on moving rather than storing goods.
Supply Management In its broadest form, refers to the processes that enable the progress of value from raw material to final customer and back to redesign and final disposition.
Supply-Chain Management A set of approaches used to integrate the functions of operations management, logistics management, supply management, and marketing channel management so products are produced and distributed in the right quantities, to the right locations, and at the right time.
Marketing Intermediaries Middlemen that link producers to other intermediaries or ultimate consumers through contractual arrangements or through the purchase and resale of products.
Marketing Channel A group of individuals and organizations that direct the flow of products from producers to customers within the supply chain.
Intermodal Transportation Two or more transportation modes used in combination.
Channel Power The ability of one channel member to influence another member's goal achievement.
Supply Chain All the activities associated with the flow and transportation of products from raw materials through to the end customer.
Cycle Time The time needed to complete a process.
Transportation The movement of products from where they are made to intermediaries and end users.
Public Warehouses Storage space and related physical distribution facilities that can be leased by companies.
Intensive Distribution Using all available outlets to distribute a product.
Vertical Channel Integration Combining two or more stages of the marketing channel under one management.
Vertical Marketing System (VMS) A marketing channel managed by a single channel member to achieve efficient, low-cost distribution aimed at satisfying target market customers.
Horizontal Channel Integration Combining organizations at the same level of operation under one management.
Private Warehouses Company-operated facilities for storing and shipping products.
Strategic Channel Alliance An agreement whereby the products of one organization are distributed through the marketing channels of another.
Freight Forwarders Organizations that consolidate shipments from several firms into efficient lot sizes.
Dual Distribution The use of two or more marketing channels to distribute the same products to the same target market.
Selective Distribution Using only some available outlets in an area to distribute a product.
Warehousing The design and operation of facilities for storing and moving goods.
Materials Handling Physical handling of tangible goods, supplies and resources.
Electronic Data Interchange (EDI) A computerized means of integrating order processing with production, inventory, accounting and transportation.
Operations Management The total set of managerial activities used by an organization to transform resource inputs into products, services, or both.
Megacarriers Freight transportation firms that provide several modes of shipment.
Just-in-Time (JIT) An inventory-management approach in which supplies arrive just when needed for production or resale.
Order Processing The receipt and transmission of sales order information.
Physical Distribution Activities used to move products from producers to consumers and other end users.
Channel Captain The dominant leader of a marketing channel or a supply channel.
Logistics Management Planning, implementing, and controlling the efficient and effective flow and storage of products and information from the point of origin to consumption to meet customers' needs and wants.
Created by: ElTioBabalu
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