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Media in Gov

QuestionAnswer
What is happening to readership declining
what is happening to competition declining
What is happening to fragmentation and specialization increasing
What is happening to info access increasing
what is the main goal of coverage linkage institution
Order of most important branches on media Exec, Legis, Judicial
technology appeals to: least common denominator
trial balloon testing water for public opinion
gatekeeper controls agenda
watchdog drawing attention to something (adversaries with gov)
Photo Op planned, posed pic
Soundbite short memorable phrase
horse race coverage seeing who's ahead and behind
Bias built in, from viewpoint
spin make story look good
symbiotic mutually beneficial
adversarial enemies
leak "unwanted info" out
Public opinion complex collection of opinions of different people
how to measure public opinion elections, interest groups, the media, polls
what is straw polling? ask same Q to lots of people, quantity>quality,
what is the polling process? define universe, construct sample, prepare valid Qs, select and control how poll will be taken, analyze and report
how to evaluate polls stability, intensity, relevance
what are the limits of polling? polls not elections, minority interests over majority rules is completely ignored
what is the order of media's influence? 1. tv 2. internet 3. newspapers 4. radio 5. magazines
1st televised gov thing FDR 1959
When was the first trans continental report? 1951 w/ Truman
Public agenda societal problems that nation's political leaders and general public agree need gov attention
limits on media influence not many people well informed, people watch what they agree with, more entertainment based, people skim
why is public opinion important? pop sov, lim gov, pop consent, democracy
what are some liberal beliefs? equality>freedom>order, loose construction, social freedom
what is a tracking poll? done on daily basis with small sample
what is an exit poll? a poll done when people are leaving an event
Created by: VaLeRiA!
Popular American Government sets

 

 



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