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vocabulary
V-1.01 Design Principles
| Question | Answer |
|---|---|
| balance | determine by how elements are arranged |
| symmetrical | elements of the design are centered or evenly divided horizontally and vertically on a page |
| asymmetrical | off-center alignment created with an odd or mismatched number of elements |
| radial | elements radiate or swirl out from a center point |
| contrast | emphasizing the difference between two elements. creates interest and excitement |
| unity/harmony | all of the design elements are consistent with each other in shape style and color and consists with the overall message. helps the reader understand the hole massage. can be achieved through repetition/consistency |
| examples of unity/harmony | using consistent font scheme or repeated shape throughout, using lines to connect, placement of related objects near each other (example: picture with caption) |
| scale/proportion | the relationship between the size of various elements. creates visual impact and aids readability |
| dominance/emphasis | the first element the eyes sees; the focal point |
| grids | visually dividing the layout into columns and/or rows |
| rule of thirds | visually dividing the page into thirds vertically and horizontally and placing the most important element along a line or where the lines intersect |
| optical center | the spot that the eye sees when it first encounters a page. it is slightly above sand to the right of the mathematical center of the page |
| z-pattern | the visual path the eye follows when looking at a printed page |
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