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Design Principles

Vocabulary: V-1.01

TermDefinition
Balance determined by how elements are arranged
symmetrical elements of the design are centered or evenly divided horizontally and vertically on a page
asymmetrical off-center alignment created with an odd or mismatched number of elements
radial elements radiate or swirl out from a center point
contrast emphasizing the difference between two elements. creates interest and excitement
Unity/Harmony all of the design elements are consistent with each other in shape, style and color, and consistent with the over all message.
Scale/Proportion relationships between the sizes of various elements. Creates visual impact and aids readability
Dominance/Emphasis first element the eye sees; the focal point
Grids visually dividing the layout into columns and/or rows
rule of thirds visually dividing the page into thirds vertically and horizontally and placing the most important element along a line or where the lines intersect
optical center the spot that the eye sees when it first encounters a page. it is slightly above and to the right of the mathematical center of the page
Z-pattern the visual path the eye follows when looking at a printed page
Created by: 1613184
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