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Commercial UW AU60

Commercial Underwriting Principles Assgnt 8 of 8

TermDefinition
Sender The person who initiates the communication process.
Receiver The person who chooses from the verbal and nonverbal symbols in the sender's message to interpret the message's meaning.
Initial credibility The degree of credibility an individual has before interpersonal communication begins.
Derived credibility An individual's perceived credibility during interpersonal communication.
Terminal credibility An individual's perceived credibility after interpersonal communication in a given situation has occurred.
Message The words a sender uses in the communications process and their underlying theme.
Encoding The process of translating a message into words.
Medium The means by which a message is transmitted from sender to receiver.
Decoding The process by which a receiver interprets a sender's message.
Active listening The process of listening with mental and physical openness to more clearly determine a message's meaning.
Perception The means through which individual gather information from their environment.
Mental set Established frame of mind based on previous experience that hinders comprehension of new information.
Stereotyping The act of labeling members of groups and placing them in categories that provide an incomplete or inaccurate description of a given individual.
Halo effect A perceptual distortion that occurs when a person uses a positive or negative attribute to form an overall impression of another person.
Projection A defense mechanism in which a person attributes his or her own thoughts and feelings to another.
Attribution The process of assigning or ascribing a characteristic or quality to a person or an object.
Value system A set of precepts or rules of conduct defining acceptable and unacceptable behavior.
Noise Any factor that results in a gap between the intended message and the perceived message.
Bypassing Communication where there is no understanding between the individuals communicating.
Polarization When one of the parties to a communication holds rigidly to the dichotomy of good and bad.
Created by: lorrainel007
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