Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
DigCommProd
Vocabulary 1.02
| Term | Definition |
|---|---|
| Template | a standard pre-formatted layout which may contain a color scheme, font scheme, pictures, and preset margins |
| The Grid System | organizing content on a page, using any combination of margins, guides, rows and columns |
| margin guides | non-printing lines that indicate the space between the edge of the page and the document lines |
| column guides | non-printing lines that control the flow of text within columns |
| gutter | space between columns |
| ruler guides | non-printing lines used to precisely align objects |
| page size | varies according to publication or digital device |
| master page | includes items and formats common to every page; used to maintain layout consistency |
| prototype | an example of how the final document should appear; often used to show clients in the early stages of design |
| business card | small card printed with one's name, professional occupation, company position, business address, and other contact information |
| letterhead | a printed heading on stationery stating a person's or organization's name and address |
| flyer | a one-page document posted for public viewing; can be used to advertise a one-time event or for informational purposes |
| brochure | informational pamphlet usually folded into sections |
| newsletter | a bulletin issued periodically to the members of a society, business, or organization; usually outlines news and current events |
| advertisement | a notice or announcement in a public medium promoting a product, service, or event |
| magazine layout | the arrangement of graphics and copy in a magazine |
| infographic | graphical representation of information or data intended to present complex information quickly and clearly |
| graphics | used to convey meaning and a dd appeal |
| bleed | a print effect in which layout, type, or pictures extend beyond the margin to the physical edge of the page |
| caption | used to identify an illustration or graphic |
| dropped cap | an enlarged character at the beginning of a paragraph used to grab the reader's attention |
| pull quote | a small section of text "pulled and quoted" in a larger font size; used to draw attention |
| sidebar | a smaller self-contained story alongside a larger story which may or may not be related; usually boxed with its own headline and set off from the main text |
| end mark | a symbol, such as wingding, that indicated the end of an article |
| nameplate | banner on the front of a document that identifies the publication and usually includes the name of the publication, a logo, and/or motto |
| main heading | title of the article, usually set in a larger font |
| subheadings | subtitles, usually set in a smaller font than the article; can be used to break up body copy |
| byline | name of author or contributor of photo or article, usually places just below the headline or photo or at the beginning or end of the article |
| kicker | words positioned above a headline, usually as a lead-in or teaser |
| deck | placed between a headline and an article to provide a segue between the headline and the body of the article |
| running headlines and footers | headers and footers used to indicate dates, page numbers, and/or running titles; help guide the reader |
| body | the bulk of the text in the publication, such as articles and news items |
| jumpline | line at the end of a continuing article that tells readers which page to refer to for the rest of the article |
Created by:
1613184
Popular Business sets