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v-1.02DigCommProd
vocabulary
| Question | Answer |
|---|---|
| template | a stranded pre-formatted layout which may contain a color scheme, font scheme, pictures, and preset margins |
| the grid system | organizing content on a page, using any combination or margins, guides, rows and columns |
| margin guides | non-printing lines that indicate the space between the edges of the page and the document contents |
| column guides | non-printing lines that control the flow of text within columns |
| gutter | spaces between columns |
| ruler guides | non-printing lines used to precisely align objects |
| page size | varies according to publication or digital device |
| master page | includes items and formats common to every page: used to maintain layout consistency |
| prototype | ( also called a " comp" or "mock-up") an example of how the final document should appear; often used to show clients in the early stages of design |
| business card | small card printed with ones name professional occupation company positions business address and other Continent information |
| letterhead | a printed heading on stationery staking a persons or organization name and address |
| flyer | a one-page document posted for public viewing; can be used to advertise a one-time event or for informational purpose |
| brochure | informational pamphlet usually folded into sections |
| newsletter | a bulletin issued periodically to the members of a society business or organization ; usually outlines news and current events |
| advertisement | a notice or announcement in a public medium promoting a product service or event |
| magazine layout | the arrangement of graphics and copy in a magazine |
| info graphic | graphical representation of information or data intended to present complex information quickly and clearly |
| graphics | used to convey meaning and add appeal |
| bleed | a print effect in which layout type or pictures extend beyond the margin to the physical edge of the page |
| caption | used to identify an illustration or graphic |
| dropped cap | an enlarge character at the beginning of a paragraph used ti grab a readers attention |
| pull quote | a small section of text "pull out and quoted" in a larger font size; used to draw attention |
| sidebar | a smaller self-contained story alongside a larger story which may or may not be related; usually boxed with its own headline and set off from the main text |
| end mark | a symbol such as a wingding that indicates the end of an article |
| nameplate | banner on the front of a document that identifies the publication and usually includes the name publication a logo and / or motto |
| main heading | title of the article usually set in a larger font |
| subheading | subtitles usually set in a smaller font then the title; can be used to break up body copy |
| byline | name of author or contributor of photo or article usually placed just below the headline or photo or at the beginning or end of the article |
| kicker | words position above a headline usually as a lead-in or teaser |
| deck | placed between a headline and an article to provide a segue between the headline and the body of the article |
| running headlines and footers | headers and footers used to indicate dates page numbers and/ or running titles; help guide the reader |
| body | the bilk of text in the publication, such as articles and news items |
| jump line | line at the end of a continuing article that tells readers which page to refer to for the rest of the article |
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