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1.01 Design Ele

TermDefinition
Lines Used to Organize information, simulate movement, lead the eyes and enhance a design
Positive Space Length, width, and depth of objects
Negative Space White space the distance between objects given a design breathing room
Shapes Dimensional space, used to enhance a publication
Geometric Square, triangle, circle
Organic Natural or man made objects such as leaves, trees and cars
Form Dimensional space added to objects by the addition of shadows, tone, or color transition
Mass The size or amount of space taken up by an element.
Texture Used to convey a visual sense of feel
Color Can be used to evoke emotion
Calming colors Cool colors blue, green, and violet
Exciting colors Warm colors re, orange and yellow
Neutral Colors beign, ivory, taupe, black, gfray
Color Harmony A visually pleasing arrangement of color
Complementary color scheme Any 2 colors directly oppsite each other on the color wheel
Analogous color scheme Any three colors which are side by side on 12 part color
Monochromatic scheme Uses variations in lightness and saturation of a single color
Color On Monitors Colors are created by mixing varying degrees of red, green and blue light.
Color on printers in the four-color printing process, colors is created by laying cyan
Color Matching The process of matching the color produce on the computer screen to the colors
Created by: 1612865
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