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Consumer behaviour

chapter one

QuestionAnswer
Define what is meant by customer behaviour? A combination of activities and influences that occur before, during and after the purchase itself.
what is the difference between customer and consumer? Customer is the person who purchases the product. consumer is the person who consumes or uses product.
name and describe the 3 customer types? Selector: Someone who participates in the procurement of the product from the market place. Payer/Buyer: The person who finances the product. User/Consumer: The person who actually consumes/uses product/
What is meant by physical activities? Physical: Actions taken by customers such as visiting a store, discussing the product with salesman, comparing product with brochures and buying product.
What is meant by mental activities? Mental: Customer asses how well product will satisfy their needs taking into account knowledge of product and opinions and views about product.
What are the Individual factors influences consumer behaviour? Motivation, perception, learning, attitude, personality and life style.
What are the group factors influencing consumer behaviour? Family, culture, social class, reference groups and opinion leaders.
What does a marketing concept consist of? production orientation, sales orientation, marketing orientation, societal marketing.
What are the four components in a market analysis? Customers, organisations, competitors and environment
Define market segmentation? A group of customers who share similar set of needs and wants.
What does a market strategy consist of ? Product, promotion, price and place. the 4 P's
Created by: sarahanne
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