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4.06
Term | Definition |
---|---|
data gathering | collecting facts and figure |
external sata | facts from outside the company |
internal data | facts from inside the company |
marketing-info management | gathering info |
marketing-info management system | the system used to sort data |
marketing intelligence | the data of marketing |
primary info | info you get your self |
secondary info | info you get from another |
Qualitative data | facts and figures based on options |
quantitative data | numerical facts and figures |