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Voc MWD Obj 1.1
Vocabulary
Term | Definition |
---|---|
Font | A specific size, weight, and style applied to character(letter, number, symbol) |
Font Style | The slant and weight of a character, such as bold or italic |
Font Family | A group of similarly formatted typefaces like Arial Bold, Arial Narrow, Arial Rounded |
Typeface | The basic design of a character; each typeface has a design for each letter of the alphabet |
Monospaced | All characters have the same space like a typwriter |
Proportional | All characters are based on the size of the character |
Leading | Vertical line spacing |
Kerning | Horizontal spacing between pairs of letters |
Tracking | Horizontal spacing between ALL the characters side by side |
Serif Fonts | Used in the body of a book, in books and magazines,can help you read across the page, Newsletters are tyeed in a serif typeface |
Sans Serif Fonts | Do not have tips or serifs on their tips and are used for webpages. Headlines in a newspaper use sans serif fonts, and the heading of a magazine article uses sans serif |
Ornamental Fonts | Are not used often(sparingly). They are used on a flyer to catch the reader's attention. An ad will use an ornamental headline to get noticed. Use only one ornamental font on a flyer |
Script Fonts | Look like they were written by hand. they should never be typed in all capitals. A prom invitation would use a script font. Script fonts are used for wedding invitations or poetry. |
Symbols | Used for characters. Decorative only |
Visual Hierarchy | An arrangement of text in a graduated series to help readers scan and know where to enter and exit the text |
Target Audience | A particular group at which a film, book, advertising campaign, etc., is aimed |
Medium | The intended output |