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Voc MWD Obj 1.1

Vocabulary

TermDefinition
Font A specific size, weight, and style applied to character(letter, number, symbol)
Font Style The slant and weight of a character, such as bold or italic
Font Family A group of similarly formatted typefaces like Arial Bold, Arial Narrow, Arial Rounded
Typeface The basic design of a character; each typeface has a design for each letter of the alphabet
Monospaced All characters have the same space like a typwriter
Proportional All characters are based on the size of the character
Leading Vertical line spacing
Kerning Horizontal spacing between pairs of letters
Tracking Horizontal spacing between ALL the characters side by side
Serif Fonts Used in the body of a book, in books and magazines,can help you read across the page, Newsletters are tyeed in a serif typeface
Sans Serif Fonts Do not have tips or serifs on their tips and are used for webpages. Headlines in a newspaper use sans serif fonts, and the heading of a magazine article uses sans serif
Ornamental Fonts Are not used often(sparingly). They are used on a flyer to catch the reader's attention. An ad will use an ornamental headline to get noticed. Use only one ornamental font on a flyer
Script Fonts Look like they were written by hand. they should never be typed in all capitals. A prom invitation would use a script font. Script fonts are used for wedding invitations or poetry.
Symbols Used for characters. Decorative only
Visual Hierarchy An arrangement of text in a graduated series to help readers scan and know where to enter and exit the text
Target Audience A particular group at which a film, book, advertising campaign, etc., is aimed
Medium The intended output
Created by: 1647906
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