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Voc MWD
Voc
Term | Definition |
---|---|
Lines | Used to organize information |
Positive Space | Length, width, and depth of objects |
Negative Space | White space |
Shapes | 2-Dimensional space |
Geometric | square, triangle, circle |
Organic | Natural objects |
Form | 3-Dimensional space |
Mass | Size or Amount of space taken |
Texture | used to convey an image |
Color | can be used to evoke emotion |
Calming colors | cool colors |
Exciting Colors | warm colors |
Neutral Colors | Biege |
Color Harmony | visually appealing arrangement of colors |
Color Palette | a chart used to choose colors |
Complementary Color Scheme | 2 Colors direct opposite |
Analogous Color Scheme | any colors which are side by side |
Monochromatic Scheme | uses variations in lightness of color |
Color on Monitors | mixed with varying degrees with red, green, and blue light |
Color on Printers | Color is created by layering cyan, magenta, yellow, and black ink |
Color Matching | Process of matching colors. |
Hue | a color |
Value | the brightness of a color |
Tint | a hue plus white |
Shade | a hue plus black |
Saturation | the amount of hue used |