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Vocabulary

1.01 Design Principles

TermDefinition
Balance Determined by how elements are arranged
Symmetrical Elements of the design are centered or evenly divided horizontally and vertically on page
Asymmetrical Off-center alignment created with an odd or mismatched number of elements
Radial Elements radiate or swirl out from a center point
Contrast Emphasizing the difference between two elements. Create interest and exciment
Unity/Harmony All of the design elements are consistent with each other in shape, style and color and consistent with the overall message.Help the reader understand the who;e message.Can be achieved through repetition/consistency
Examples of Unit/Harmony Using consistent font scheme or repeated shape throughout, using lines to connect, placement of related objects near each other ( Example: Picture with caption)
Scale/Proportion The relationships between the sizes of various elements.Creates visual impact and aids readability
Dominance/Emphasis The first element the eye sees; the focal point
Grids Visually dividing the layout into columns and/ or rows
Rule of Thirds Visually dividing the page into thirds vertically and horizontally and placing the most important element along a line or where the lines intersect
Optical Center The spot that the eye sees when it first encounters a page. It is slightly above and to the right of the mathematical center of the page
Z-pattern The visual path the eye follows when looking at a printed page
Created by: 1647906
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