Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

MKT 300 Chapter 15

Supply Chain and Channel Management

QuestionAnswer
Marketing Channel Management Also called Supply Chain Management, refers to a set of approaches and techniques firms employ to efficiently and effectively integrate their suppliers.
Wholesalers Those firms engaged in buying, taking title to, often storing, and physically handling goods in large quantities, then reselling the goods (usually in smaller quantities) to retailers or industrial business users.
Supply Chain Management Set of approaches and techniques firms employ to efficiently and effectively integrate their suppliers, manufacturers, warehouses, stores, and transportation intermediaries into a seamless value chain which merchandise is prod and dist in the right qty.
Supply Chain Management (Cont.) to the right locations, and the right time, as well as to minimize system-wide costs while satisfying the service levels their customers require.
Distribution Center A facility for receipt, storage, and redistribution of goods to company stores or customers; may be operated by retailers, manufacturers, or distribution specialists.
Direct Marketing Channel The manufacturer sells directly to the buyer.
Indirect Marketing Channels When one or more intermediaries work with manufacturers to provide goods and services to customers.
Vertical Channel Conflict A type of channel conflict in which members of the same marketing channel, for example, manufacturers, wholesalers, and retailers, are in disagreement or discord.
Horizontal Channel Conflict A type of channel conflict in which members at the same level of a marketing channel, for example, two competing retailers or two competing manufacturers, are in disagreement or discord, such as when they are in a price war.
Channel Strategies Direct Channel - Manufacturers > Customer. Direct Channel On Intermediary - Manufacturer > Retailer > Customer. Direct Channel Two Intermediaries - Manufacturer > Wholesaler > Retailer > Customer.
The importance of supply chain management and why it is easily missed.
The pieces of the supply chain (manufacturer, wholesaler, retailer).
The role of distribution centers.
Indirect vs direct marketing channels.
Horizontal and vertical channel conflict?
Vertical vs Independent (conventional) Marketing Systems?
The three types of Vertical Marketing Systems (administered, contractual, and corporate)?
Explain Electronic Data Interchange and Vendor Managed Inventory.
Created by: towilliamsjr
Popular Marketing sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards