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Term | Definition |
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Advertising | paid form of nonpersonal presentation of ideas,images,goods,or services |
Banner Advertisments | Promotional messages appearing on the internet, usually at the top of websites |
bus/Car wrap | covers bus or car with an ad |
convenience products | things purchased quickly without much thought |
Dealer incintive | discount offered by manufacturer to intermediaries to prompt them to further promote the item |
Direct Mail | letters,catalogs,post cards, faxs |
Merchandising allowance | price reduction for intermediaries |
Paid Listings | online advertisements near the top of search results |
Pay-per-click link | advertisement placed by advertisers who pay the web host every time the link is clicked |
Personal Selling | determines clients wants and needs to sell |
Publicity | advertisement not paid for by the company |
Pull strategy | producer promotes products directly to the consumers |
Push strategy | producer promotes to intermediaries |
Sales promotion | activities other than advertising, personal selling,and publicity |
search engine listing | add appears in website list generated by search |
Shopping Products | goods purchased after the customer has looked around for the best prices |
specialty Products | good with special or unique characteristics that customers will pay more for |
Image | the way something is viewed |
position | image or impression of a business or organization that consumers have in their mind |