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design elements

1.01

TermDefinition
Lines used to organize information, simulate movement, lead the eyes and enhance a design
Positive space length, width and depth of objects
Negative space "white space"; the distance between objects; givens a design a breathing room
Shapes 2-dimensional space; used to enhance a pubilcation
geometric square, triangle, circle
Organic Natural or man-made objects such as leaves, trees and cars
form 3-dimensional space added to objects by the addition of shadows, tone or color transitions.
Mass the size or amount of space taken up by an element
texture used to convey a "visual" sense of feel
color can be used to evoke emotion
calming color cool colors (blue, green and violet)
exciting colors warm colors (red, orange and yellow)
neutral colors beige, ivory, taupe, black, gray and white
color harmony A visually pleasing arrangement of colors
color palette a chart used to choose colors
complementary color scheme any 2 colors directly opposite each other on the color wheel
analogous color scheme any three colors which are side by side on a 12 part color wheel
monochromatic scheme uses variations in lightness and saturation of a single color
color on monitors uses variations in lightness and saturation of a single color
color on printers in the four-color printing process, color is created by layering cyan, magenta, yellow and black ink. referrered to as CMYK (cyan, magenta, yellow and black)
color matching the process of matching the colors produced on the computer screen to the colors that can be
Hue a color
value the brightness of a color
tint a hue plus black
shade a hue plus black
saturation the amount of the hue used; a color's intensity.
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