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V-1.01 Design Princ.

Vocabulary.

TermDefinition
Balance Determined by how elements are arranged.
Symmetrical Elements of the design are centered or evenly divided horizontally and vertically on a page.
Asymmetrical Off-center alignment created with an odd or mismatched number of elements.
Radial Elements radiate or swirl out from a center point.
Contrast Emphasizing the difference between two elements. Creates interest and excitement.
Unity/ Harmony All of the design elements are consistent with each other in shape, style and color and consistent with the overall message. Helps the reader understand the whole message. Can be achieved through repetition/ consistency.
Examples of Unity/ Harmony Using consistent font scheme or repeated shape throughout, using lines to connect, placement of related objects near each other. (examples: Picture with caption)
Scale / Proportion The relationships between the sizes of various elements. Creates visual impact and aids readability.
Dominance/ Emphasis The First element the eye sees; focal point
Grids Visually dividing the layout into columns and/ or rows
Rule of thirds Visually dividing the page into thirds vertically and horizontally and placing the most important element along a line or where the lines intersect.
Optical center The spot that the eye sees when it first encounters a page. It is slightly above and to the right of the mathematical center of the page.
Z- pattern The visual path the eye follows when looking at a printed page.
Created by: 1647912
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