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newson Target Mktng
Target Marketing Information
Question | Answer |
---|---|
Fisher-Price developed a line of toys for infants in China. Babies make up the market for these products. | False |
Is there a difference between Target Marketing and Segmentation | No |
A _____ is a group of people or organizations that has wants and needs that can be satisfied by particular product categories, has the ability to purchase these products, and is willing to exchange resources for the products. | Market |
The Belly Cast kit by Proud Body helps an expectant mom to make a cast of her pregnant body, decorate it and keep it for a lifetime. The primary market segment for the Belly Cast kit is: | Pregnant Moms |
A market is people or organizations that have: | needs and wants and an ability and willingness to buy |