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Ad Techniques

QuestionAnswer
Association Using Images(like a cartoon character or the American flag) in the hope you'll transfer your good feelings about the image too the product.
Call to Action Telling you what to do-:Buy today!" or "Vote now" - removes all doubt about next steps
Claim Informing you about how the product works or helps you.
Games and activities Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it.
Humor Using ads that make you laugh can catch your attention and e memorable.
Hype Using words like amazing and incredible make products seem really exciting.
Must-have Suggesting that you must have the product to e happy, popular, or satisfied.
Fear Using a product to solve something you worry about, like bad breath. Advertises the effect of a bad habit.
Prizes, sweepstakes, and gifts Using a chance to win a prize to attract attention.
Repetition Repeating a message or idea so you remember it.
Sales and price Showing or announcing a discounted price can make a product look better
Sense appeal Using sights an sounds to appeal to your senses: sight, touch, taste, etc
special ingredients Promoting a special ingredient may make you think the product works better than others.
Testimonial and endorsements Featuring someone, like a celebrity, saying how the product worked for them can be convincing.
Created by: lballington
Popular Family and Consumer sets

 

 



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