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Marketing Review 1

State Review 1

QuestionAnswer
What are the four P's of marketing? Product, Price, Promotion, Place
What are the seven functions of marketing? Price, Info, Marketing Management, Promotion, Finance, Selling, Distribution
What is included in Psycographic? Interests, Attributes, Values, Activities
What is included in Geographic? Location, Area, Climate
What is included in Demographic? Income, Race, Age
What is included in Behavioral? Rate of Use
What is Product Placement? Location of where a product is placed in the store
What is an Ad Schedule? Time and type of media being advertised
What is an incentive? Gives customers a reason to purchase the product
What is a Co-Promotion? A company promoting alongside another company
What is Primary data? Collected by "Me"
What is Secondary data? Reported by another source
What is Tertiary data? Citing something cited by someone else
What are the seven different kinds of surveys? Forced choice, True/False, Yes/No, Level of Agreement, Category, Closed-ended questions, Open-ended questions
Why do companies do product research and development? To improve the product and it's design
Created by: carterbr2
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